8 Tips for Attracting Talent to Your Recruitment Website

By Alex McAuley in Recruitment on January 26th 2022

Recruitment websites are a great way for businesses to find the best talent. However, it's not always easy to get people to visit your site. That's why we've compiled these tips that will help you attract people to your site and increase your chances of finding good quality candidates for your recruitment agency.

Have an optimised and catchy headline
Maintain a professional tone
Include a photo of yourself or other members of the business
Make sure your website loads quickly
Update job listings regularly
Use action words in job listings
Incentivise candiadtes when filling out forms
Offer mobile compatibility

Attract talent with a catchy headline

One of the first things that people will see when they visit your site is the headline. A catchy headline grabs people's attention and encourages them to continue reading through your website. Make sure the headline is tailored to your business, but make it catchy at the same time.

Use professional language in your website

It is important to use professional language on your website. If you want people to take you seriously, don't use slang or casual words on your recruitment website. Your language should be clear and concise. That way, potential candidates know that your organisation is serious.

Include photos to make the site look friendly and welcoming

If you want to get the attention of talented professionals, it's important that your site looks professional. You want to maintain a professional tone, or else you run the risk of deterring visitors. A great way to do this is by including photos of yourself or other members of the business. This will allow candidates to see that you're an actual person and not just a faceless company in the distance.

Keep your website loading quickly

A lot of people assume that if a website isn't loading quickly, they don't have enough bandwidth. But this isn't always the case. It can be caused by a number of factors like browser or device compatibility, content on the page, or the visitor's internet connection.

There are many ways to improve website load times and another way is to optimize images for web viewing. This means you should compress them and keep them under 100 KB in size. If you use stock photos, make sure you purchase licenses for commercial use so you can post them publicly on your site without worrying about copyright infringement issues.

Update your jobs frequently to keep them fresh and up-to-date

It's important to keep your job listings fresh and up-to-date. You want to make sure that the jobs are current, because only hiring qualified applicants who are actively seeking work is a great way to avoid filling positions with people who can't be as dedicated. To ensure you're always getting the best candidates, it's important that your jobs are always fresh and up-to-date!

Use action words instead of passive words in job listings

When you advertise jobs on your website, it's important to use action words. Instead of listing a job as entry-level customer service representative, for example, list it as entry-level customer service representative with the opportunity to grow. This makes the position sound more interesting and engaging. It will also make it seem like there are more opportunities for the person who fills the role because they can potentially grow within the employers company.

Offer incentives to candidates to motivate them into filling out their application or registration form

Incentivizing applicants by offering incentives for filling out their application or registration forms is a great way to increase the chances of finding the best candidate. One way you can do this is by using a referral scheme. For example, if someone refers a friend, they'll get a monetary bonus such as a gift voucher or cash in the bank. This has been proven to be successful in increasing conversion rates because people are more inclined to refer friends when there's an incentive involved.

Make sure your website is mobile-friendly.

A whopping 59 percent of adults use their phones to look for products and services, so it's critical that your website is mobile-friendly. If you don't have an app, then make sure that your site loads quickly on a mobile device. This will let people apply for jobs with ease, no matter where they are or what they're doing.

The key to finding talent is by making your recruitment website mobile-friendly. When people are scrolling through the internet on their phone, it's not always easy to find a job opening that they are interested in. That's why having a quick loading and mobile friendly website is crucial when it comes to attracting talent to your recruitment agency. You want to make the process as easy as possible for candidates because if they are frustrated with any part of the process, then there's a high chance that they won't bother with filling out an application at all.

Our recruitment website design service, including our turnkey recruitment website templates take care of most of these tips for you (aside writing catchy job descriptions!). If you would like to find out how we can help your recruitment agency recruit more efficiently and have a faster and more mobile friendly recruitment website than your competitors get in touch today to find out how we can help you achieve your recruitment goals in 2022 and beyond.

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