Ways to increase your website visibility for free
4 minute read
By Alex Mcauley on
The modern world is connected through the internet. It gives a chance to reach out to people everywhere, no matter where they are. If you have a website, you can increase its visibility for free. Not only will it secure your business's presence online, but you can also secure leads from the search engines which will index your site. It will make your website more visible to potential customers.
Developing a website is no longer a luxury. It's now an essential part of your business's growth. There are many businesses that have already taken advantage of this. The following are some of the ways you can increase your website's visibility for free.
Use Keywords in Your Content
The first and the most important thing you can do to increase your website's visibility is to include keywords in your content. This will make sure that your content starts appearing at the top of the search engine results. Apart from boosting your website's search engine optimisation, this also serves as a way to make your content more relevant and deliverable to your visitors. It'll compel them to share it on social media.
And it doesn't stop here. Keywords are also the foundation of SEO content strategies. It helps the search engines understand the subject of your content and rank it accordingly.
Add relevant content
An SEO optimised website has content that's relevant to the keywords used in the site's title tag. There's a reason why the search engines rank your content. It's because they understand the relevance of your site.
The most important thing to do here is to ensure that you include your keywords in every piece of content you publish on your site. Blogs, product descriptions, product reviews, and other user-friendly content should all contain the keywords that you want your site to rank for. You can even use images to include the keywords in your content.
Always aim to improve your site's usability
In today's world, people visit websites from their smartphones, tablets, and computers. And then there are those who still prefer bookmarks and their browsers. SEO optimised sites are also expected to be user-friendly. This means that people should be able to find what they're looking for on your site without a lot of hassle.
A good SEO strategy doesn't mean you have to make your site functional. It's about making your site easy to navigate. The best way is to work on improving your site's usability. This is the first step to increasing your site's visibility.
Create a Blog
The best way to increase your website's visibility is to create a blog. This is because blogs get indexed by the search engines. You can use this as an opportunity to share your knowledge and guide your visitors in the right direction.
An SEO optimised blog is different from a regular website because it has a specific structure. There are certain elements that are expected in an SEO optimised blog.
Blog posts are usually divided into subheadings. These help the search engines organise your content better. Another thing you can do here is to include long-tail keywords in your subheadings.
Write and Publish Quality Content
Writing for your site is one of the best ways to increase your website's visibility. This is especially if you want to rank for certain keywords. Quality content is the key to ranking well in the search engines. You need to create unique and interesting blog posts. But writing isn't enough. A good SEO strategy also requires quality backlinks.
Backlinks are essentially links that lead to your site from other websites. It's the opposite of a link. When a person links to your site, they're actually sending traffic to your site. Therefore, backlinks are important.
You can use the pages on other websites as your own backlinks. When you publish your content there, you can also add a link button. It'll link your readers to your site.
Outreach to Influencers
Search engines love websites that have backlinks from authoritative sources. It says a lot about the website and links to it from these sites can be seen as citations.
One of the best ways to increase your website's visibility is to reach out to influencers. This can be done through social media or through email marketing.
If you want to boost your website's visibility, you can share your website's URL on your social media accounts. You can also invite your friends to visit your website and leave them an address for you. This is a way to increase your website's visibility for free.
Use Google's Keyword Tool
If you're planning to do an SEO optimisation of your website, you'll need to use the free keyword tool provided by Google. It's available at https://adwords.google.com/.
There are various things you can do once you're there. You can enter your website's URL, choose the relevant keywords you're trying to rank for, and get the results. These results will show you the competition for certain keywords, the estimated monthly search volume, and allow you to work out how difficult your keywords are to rank for which will aide you in creating a good SEO strategy.