SEO tips for 2023

4 minute read

By Alex Mcauley on 3rd January 2023

High quality content

Creating high quality website content is crucial for businesses looking to establish themselves as a reputable and trusted source of information online. Not only does high quality content help attract and retain visitors to your website, but it is also a key factor in search engine optimisation. Prioritise creating high-quality, engaging content that adds value to your users and helps answer their search queries.

Long tail keywords

Long-tail keywords are specific, longer phrases that are more targeted and less competitive than short-tail keywords. These types of keywords are often more effective at driving qualified traffic to your website because they are more specific and less general. For example, 'Managment jobs in Leeds' is a long-tail keyword / phrase, while 'jobs in Leeds' is a short-tail keyword. Long-tail keywords tend to have a lower search volume, but they also have a higher conversion rate because they are more targeted. By using long-tail keywords in your website's content and titles, you can increase the chances of ranking for more specific search terms and drive qualified traffic to your website.

Optimise for mobile

Optimising your recruitment website design for mobile devices is essential in today's digital landscape, where more and more people are using their smartphones and tablets to access the internet. Not only do mobile-friendly websites provide a better user experience for these users, but they also have a higher chance of ranking well in mobile search results. Google has stated that mobile-friendliness is a ranking factor for its search algorithms, so if your website is not optimised for mobile devices, it may struggle to rank in search results. By making sure your website is responsive, easy to navigate, and loads quickly on mobile devices, you can improve your visibility in mobile search results and attract more qualified traffic to your website.

Structured data

Structured data, also known as schema markup, is a way to annotate your website's content with additional information that helps search engines understand the context and relevance of your content. This can include information about the type of content on your page, such as articles, products, or events, as well as specific details about each item, such as prices, ratings, or dates. By using structured data, you can improve the way your website appears in search results and make it more likely to be displayed in rich snippets, which can help increase your website's visibility and CTR. Additionally, structured data can also help improve the accuracy of voice assistants and other artificial intelligence systems that rely on structured data to understand and interpret web content.

Utilise social media

There are several ways to use social media to increase the reach of your website's content:

Share your content on your business's social media profiles and encourage your followers to share it with their networks.
Use hashtags relevant to your content to make it easier for people to discover your content on social media.
Collaborate with influencers or other businesses in your industry and ask them to share your content with their followers.
Utilise paid social media advertising to reach a targeted audience and increase the visibility of your content.
Create social media posts that include links back to your website's content, such as blog posts or landing pages.

By leveraging the power of social media, you can significantly increase the reach and visibility of your website's content and drive more traffic to your website.

Internal linking

Internal linking is the process of linking to other pages on your website from within your website's content. This can help improve the navigation and user experience on your website, as well as signal to search engines the relevance and importance of different pages on your website. Internal linking can also help distribute link equity, or the value that search engines assign to links, throughout your website. This can help improve the overall authority and ranking potential of your website. Additionally, internal linking can also help improve the crawlability of your website, as search engines can follow the links to discover new pages on your website. By properly implementing internal linking, you can improve the user experience and search engine visibility of your website.

External links / Backlinks

External backlinks, also known as inbound links, are links from other websites that point back to your website. These links can be seen as a vote of confidence in your website and can help improve your search engine rankings and overall authority. When a reputable website links to your website, it can signal to search engines that your website is a trusted and valuable source of information. This can help improve your website's credibility and increase its chances of ranking well in search results. Additionally, external backlinks can also help drive traffic to your website, as users may discover your website through the links on other websites. By building high quality external backlinks, you can improve your website's search engine visibility and credibility.

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What clients & recruiters say about us

Andrew, Alex and their team are highly knowledgeable and fully understand the needs of a recruitment business, which shows in the recruitment software they have developed. The CRM platform is very user friendly, has all the functionality that you would expect to see (if you don’t, they will design this for you) and is regularly updated. The set up / changeover process is swift and straight forward and the team are always there to support when needed.

I will be recommending Nodex to my network for anyone that is looking for a Recruitment Website or CRM.

(From Trust pilot)
Vet Seekers

Not only was the service exemplary, the quality of my website and CRM is outstanding. Brilliant value for money. The team at Nodex have given my business their undivided attention and care during this process. I wanted a site that was easy to use and looked slick; Nodex have delivered tremendously. The Nodex CRM is easy to use, affective and concise. I am very pleased. I would recommend Nodex in a heartbeat. Fantastic work guys, thank you very much. (From Trustpilot)
Dara Recruitment

Exceptional service!! Nodex have been great throughout. The website and Recruitment CRM is absolutely amazing and has really helped us with the day to day running of clients and candidates. We would highly recommend Nodex to any recruitment agency looking for a website and/or CRM. 10 out of 10 (From Trust Pilot)
Global Vet Recruitment

When seeking a web designer for our new recruitment business, I initially approached a number of web design companies. Once I spoke to the team at Nodex, I knew straight away that they were the most knowledge company in their field. The service offered by the team at Nodex has been exceptional. They were on hand to offer advice, make adjustments and were very supportive from start to finish. I would recommend Nodex without any hesitation. Thank you!
Antella Recruitment

A fantastic fast and easy service to use, along with a very supportive team at Nodex. Its helped spend less time on admin and more on selling. This CRM makes the workflow smarter. I would recommend it to anyone.
Global Pets Recruitment

Guys at Nodex are very knowledgeable, friendly and provide outstanding service. I was looking for a company to revamp our existing website, the team went through our old website and highlighted the issues that we needed to fix. They have done an excellent job in putting our new website. Would definitely recommend them to anyone looking to build a website. (From trust pilot)
Mera Peak Recruitment

Andrew and the Nodex team have been superb from the moment I asked for a demonstration on their CRM and i knew they would be the right business for me from them. Really easy to speak to, helpful and will go out of their way to provide first class customer service. Andrew has gone way beyond what I would normally expect and has helped me with tech issues outside of the actual Nodex products. Their CRM offers real value, easy to use and allows you to do far more than other options on the market and for a lower price! The connection with my company's website is also brilliant. I look forward to continuing to work with Nodex for the long term! (From Trust pilot)
Treasury search

Cannot rate the guys at Nodex enough, brilliant service from start to finish. Following the initial call with Andrew we knew the guys would look after after us and we weren’t wrong. Through every step of the process we received brilliant customer service and nothing was too much bother for them. If Heineken did web design then it would be by these guys! Already onto our next website with them. (From Trustpilot)
Big Ant Group

I had a great experience working with Nodex, they were extremely helpful from start to finish, always on hand to answer any queries or concerns. They know what they are talking about and offered some excellent advice in ways to maximise the fullest potential of my business website. The whole process was extremely efficient and the team went above and beyond in achieving my company vision. (From Trust Pilot)

Hero recruitment

We recently migrated to the Nodex CRM, taking up the opportunity to move to a nodex website as part of a fully integrated solution. Well...WE'RE DELIGHTED WE DID! Really pleased with the user experience, it has improved work efficiency no end, and the team love it. Extremely responsive support on any queries we raised. (Via trustpilot)
Orchard Recruitment

Template based recruitment website pricing

We operate a Pay Monthly solution for our recruitment platform. Pricing for this starts from £99 per month with a one off nominal setup fee of £299. This has everything you need to operate your recruitment website, including: our stellar professional website hosting, SSL certificates, daily website backups, minimal website updates and email support.

This is our preferred method of sale as it balances out the risk of a large outlay between both you and us, thus freeing cashflow to allow you to concentrate on marketing your services and growing your business.

We also offer more comprehensive monthly packages tailored to suit your needs.

Custom designed recruitment website pricing

If you would prefer a bespoke website design we can certainly accommodate your needs. Our initial build fee starts from £995. Included in your package is everything listed in the Nominal Fee Setup with the main difference being the length of your initial contract. If you would like to discuss available options please get in contact.

Each design is quoted on a client by client basis and starts with a brief, outlining your goals and requirements.

Please note that the setup fee is dependant on theme and services / functionality required for your project. Each project is quoted on an individual basis. Please get in contact to discuss your options with one of our experts today.