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How to optimise your job listings for search engines (SEO)

4 minute read

By Alex Mcauley on

Search engine optimization (SEO) is the process of affecting the visibility of web search results and the speed with HR managers, recruiters and anyone else who manages a company's hiring process might have heard the term before, but might not understand exactly what it means. If you're one of those people, then you'll need to read on!

SEO is an essential skill for anyone who wants to manage their job listings' performance on search engines like Google. However, many companies have been slow to adopt and optimize their job listings for search engines. This article will teach you everything you need to know about optimizing your job listings for search engine results.

What is SEO?

Search engine optimization (SEO) is the process of designing content and coding it in a way that ensures it appears at the top of search engine results pages. There are many things that go into SEO, including keyword research, content evaluation, page optimization and internal linking.

How Does SEO Work?

The goal of search engine optimization is to make your job listings more visible to people searching for jobs on Google. There are a number of factors that can affect the visibility of a job listing on Google, including the relevance and quality of the information provided in the job listing, how frequently a company submits new job listings and how many other companies are competing for top placement.

One way to increase your visibility on Google is to use keywords that potential applicants might be using when they're looking for jobs. For example, if you have an opening for an accountant with experience in QuickBooks and strong Excel skills, then you might use keywords like QuickBooks accountant or Excel accounting skills in your job listing.

Another way to optimize your job listings for search engines is to include at least one image per posting so that it ranks higher on Google Image Search (note: this should be an image that represents what the advertised position entails). And finally, take advantage of social media platforms like LinkedIn by uploading your content into the LinkedIn feed where it will be indexed by Google – this can help boost your rankings even more!

Why Is SEO Important?

The importance of SEO is that when your job post is optimized for search engines, it will be easier for people to find your post. Optimizing your post also allows you to appear higher when someone searches for a specific type of job in your area.

There are many different ways to optimize your job posting for search engine results, and the following are just a few of them:

  • Title Tag - This should include the job title that you want to rank well for.
  • Description - Include your company name and the type of position available.
  • Keywords - Include keywords that are related to the position you're looking to fill (e.g., digital marketing manager or asset management). You can also use keyword research tools like Google Trends or Keyword Search Volume (KWSV) Index Tool to see which words are trending.
  • Other Posts from Employer Page - In order to show up on Google, other posts from an employer's page have to have a similar message as your ad does - this includes location, industry, etc.

Some Simple Tips For Improving SEO

The first thing you should do is make sure your job title is keyword rich. For example, if you're advertising a position for a social media coordinator, then your title should be Social Media Coordinator or Social Media Manager instead of simply Coordinator. This will rank your listing higher on search engine results pages (SERPs) and make it easier for people who are browsing through jobs to find what they are looking for.

You can also create an SEO-friendly URL by adding relevant keywords to the end of your job listing URL. This way, people will come across your advertisement while they're browsing SERPs and clicking on links that take them to the website where the job is advertised.

Include a brief summary of what the job entails in the headline as well as some details about the company. The person who clicks on this link will have a better idea of what it is they are looking at before reading more about it.

Get To Know These 5 Google Ranking Factors

There are a number of reasons that a job listing might not rank properly on Google. The 5 most common reasons for this are as follows:

  • Duplicate content on your website
  • Content is not written for human readers
  • Keywords are not targeting the right audience
  • The URL is too long or doesn't include any keywords
  • Page load time is too slow

You'll need to address these issues if you want your company's job listings to rank better online.

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