0207 127 5124
[email protected]
Menu

How to optimise your job listings for search engines (SEO)

4 minute read

Search engine optimization (SEO) is the process of affecting the visibility of web search results and the speed with HR managers, recruiters and anyone else who manages a company's hiring process might have heard the term before, but might not understand exactly what it means. If you're one of those people, then you'll need to read on!

SEO is an essential skill for anyone who wants to manage their job listings' performance on search engines like Google. However, many companies have been slow to adopt and optimize their job listings for search engines. This article will teach you everything you need to know about optimizing your job listings for search engine results.

What is SEO?

Search engine optimization (SEO) is the process of designing content and coding it in a way that ensures it appears at the top of search engine results pages. There are many things that go into SEO, including keyword research, content evaluation, page optimization and internal linking.

How Does SEO Work?

The goal of search engine optimization is to make your job listings more visible to people searching for jobs on Google. There are a number of factors that can affect the visibility of a job listing on Google, including the relevance and quality of the information provided in the job listing, how frequently a company submits new job listings and how many other companies are competing for top placement.

One way to increase your visibility on Google is to use keywords that potential applicants might be using when they're looking for jobs. For example, if you have an opening for an accountant with experience in QuickBooks and strong Excel skills, then you might use keywords like QuickBooks accountant or Excel accounting skills in your job listing.

Another way to optimize your job listings for search engines is to include at least one image per posting so that it ranks higher on Google Image Search (note: this should be an image that represents what the advertised position entails). And finally, take advantage of social media platforms like LinkedIn by uploading your content into the LinkedIn feed where it will be indexed by Google – this can help boost your rankings even more!

Why Is SEO Important?

The importance of SEO is that when your job post is optimized for search engines, it will be easier for people to find your post. Optimizing your post also allows you to appear higher when someone searches for a specific type of job in your area.

There are many different ways to optimize your job posting for search engine results, and the following are just a few of them:

  • Title Tag - This should include the job title that you want to rank well for.
  • Description - Include your company name and the type of position available.
  • Keywords - Include keywords that are related to the position you're looking to fill (e.g., digital marketing manager or asset management). You can also use keyword research tools like Google Trends or Keyword Search Volume (KWSV) Index Tool to see which words are trending.
  • Other Posts from Employer Page - In order to show up on Google, other posts from an employer's page have to have a similar message as your ad does - this includes location, industry, etc.

Some Simple Tips For Improving SEO

The first thing you should do is make sure your job title is keyword rich. For example, if you're advertising a position for a social media coordinator, then your title should be Social Media Coordinator or Social Media Manager instead of simply Coordinator. This will rank your listing higher on search engine results pages (SERPs) and make it easier for people who are browsing through jobs to find what they are looking for.

You can also create an SEO-friendly URL by adding relevant keywords to the end of your job listing URL. This way, people will come across your advertisement while they're browsing SERPs and clicking on links that take them to the website where the job is advertised.

Include a brief summary of what the job entails in the headline as well as some details about the company. The person who clicks on this link will have a better idea of what it is they are looking at before reading more about it.

Get To Know These 5 Google Ranking Factors

There are a number of reasons that a job listing might not rank properly on Google. The 5 most common reasons for this are as follows:

  • Duplicate content on your website
  • Content is not written for human readers
  • Keywords are not targeting the right audience
  • The URL is too long or doesn't include any keywords
  • Page load time is too slow

You'll need to address these issues if you want your company's job listings to rank better online.

Search our articles

Did you find this helpful?

 Yes    No

80% of people found this page / article helpful

Share this page

What clients & recruiters say about us

Exceptional service!! Nodex have been great throughout. The website and Recruitment CRM is absolutely amazing and has really helped us with the day to day running of clients and candidates. We would highly recommend Nodex to any recruitment agency looking for a website and/or CRM. 10 out of 10 (From Trust Pilot)
Global Vet Recruitment
Cannot rate the guys at Nodex enough, brilliant service from start to finish. Following the initial call with Andrew we knew the guys would look after after us and we weren’t wrong. Through every step of the process we received brilliant customer service and nothing was too much bother for them. If Heineken did web design then it would be by these guys! Already onto our next website with them. (From Trustpilot)
Big Ant Group
Not only was the service exemplary, the quality of my website and CRM is outstanding. Brilliant value for money. The team at Nodex have given my business their undivided attention and care during this process. I wanted a site that was easy to use and looked slick; Nodex have delivered tremendously. The Nodex CRM is easy to use, affective and concise. I am very pleased. I would recommend Nodex in a heartbeat. Fantastic work guys, thank you very much. (From Trustpilot)
Dara Recruitment
Guys at Nodex are very knowledgeable, friendly and provide outstanding service. I was looking for a company to revamp our existing website, the team went through our old website and highlighted the issues that we needed to fix. They have done an excellent job in putting our new website. Would definitely recommend them to anyone looking to build a website. (From trust pilot)
Mera Peak Recruitment
When seeking a web designer for our new recruitment business, I initially approached a number of web design companies. Once I spoke to the team at Nodex, I knew straight away that they were the most knowledge company in their field. The service offered by the team at Nodex has been exceptional. They were on hand to offer advice, make adjustments and were very supportive from start to finish. I would recommend Nodex without any hesitation. Thank you!
Antella Recruitment
We recently migrated to the Nodex CRM, taking up the opportunity to move to a nodex website as part of a fully integrated solution. Well...WE'RE DELIGHTED WE DID! Really pleased with the user experience, it has improved work efficiency no end, and the team love it. Extremely responsive support on any queries we raised. (Via trustpilot)
Orchard Recruitment
A fantastic fast and easy service to use, along with a very supportive team at Nodex. Its helped spend less time on admin and more on selling. This CRM makes the workflow smarter. I would recommend it to anyone.
Global Pets Recruitment
I had a great experience working with Nodex, they were extremely helpful from start to finish, always on hand to answer any queries or concerns. They know what they are talking about and offered some excellent advice in ways to maximise the fullest potential of my business website. The whole process was extremely efficient and the team went above and beyond in achieving my company vision. (From Trust Pilot)
Hero recruitment
Andrew and the Nodex team have been superb from the moment I asked for a demonstration on their CRM and i knew they would be the right business for me from them. Really easy to speak to, helpful and will go out of their way to provide first class customer service. Andrew has gone way beyond what I would normally expect and has helped me with tech issues outside of the actual Nodex products. Their CRM offers real value, easy to use and allows you to do far more than other options on the market and for a lower price! The connection with my company's website is also brilliant. I look forward to continuing to work with Nodex for the long term! (From Trust pilot)
Treasury search
Andrew, Alex and their team are highly knowledgeable and fully understand the needs of a recruitment business, which shows in the recruitment software they have developed. The CRM platform is very user friendly, has all the functionality that you would expect to see (if you don’t, they will design this for you) and is regularly updated. The set up / changeover process is swift and straight forward and the team are always there to support when needed.

I will be recommending Nodex to my network for anyone that is looking for a Recruitment Website or CRM.

(From Trust pilot)
Vet Seekers

 

Template based recruitment website pricing

We operate a Pay Monthly solution for our recruitment platform. Pricing for this starts with a one off nominal setup fee of £299 plus £129 per month. This has everything you need to operate your recruitment website, including: our stellar professional website hosting, SSL certificates, daily website backups, minimal website updates and email support.

This is our preferred method of sale as it balances out the risk of a large outlay between both you and us, thus freeing cashflow to allow you to concentrate on marketing your services and growing your business.

We also offer more comprehensive monthly packages tailored to suit your needs.

Bespoke designed recruitment website pricing

If you would prefer a bespoke website design we can certainly accommodate your needs. Our initial build fee starts from £995. Included in your package is everything listed in the Nominal Fee Setup with the main difference being the length of your initial contract. If you would like to discuss available options please get in contact.

Each design is quoted on a client by client basis and starts with a brief, outlining your goals and requirements.

Please note that the setup fee is dependant on theme and services / functionality required for your project. Each project is quoted on an individual basis. Please get in contact to discuss your options with one of our experts today.