Designing modern websites for recruiters
5 minute read
By Alex Mcauley on
Recruiters are very busy people. We know this because we've talked to many of them! They are constantly juggling calls, emails, meetings, applications and so much more. Their days are filled with activities that can be quite challenging at times. This is why it's important for their website to support them in every way possible. A modern website not only looks good but also provides the user with the information they need in an easy-to-use interface so they can get in and out as quickly as possible. Let's take a look at some of the essential things you need to keep in mind if you are designing a recruiting website...
Responsive design
When designing a recruitment website, it's important to keep in mind that both clients and candidates are not all sitting in offices in front of a computer screen. They are often travelling to meet people, attending networking events, or in the field meeting with clients. That's why it's important for your website to be responsive and easily accessible on any device. A responsive website will appear the same on a desktop computer, laptop, mobile phone and tablet. This means that your recruiters can view and interact with your website regardless of the device they are using, which is essential in this modern business world.
Easy-to-use interface
When designing the interface of your recruitment website, it's important to keep in mind that recruiters are not designers. And although we'd like to believe recruiters want to spend hours on their website, that's usually not the case. Keeping things simple and easy-to-use is key. A good way to test this is by sitting down with a friend who does not work in recruiting and asking them to do certain things on your website. If they are confused, you know you need to make some changes. Keep the design clean and uncluttered. Avoid adding too many images or colours as this can make it harder to read content. When it comes to adding content, don't overthink it. Keep it short, simple and to the point.
Clear navigation
Navigation is essential to any website so that people can easily find the content they are looking for. But many websites forget this or don't know how important it is to have a clear and concise navigation on their recruitment website. If your users are having a hard time finding the information they need, they will get frustrated and leave your website quickly. That's why it's important to have a clear, concise, and easy-to-use navigation across the entire website. There are many different ways to do this such as having a single page website, creating a table of contents, or using drop-down menus. Make sure you are consistent across the entire website so that your users know where to go for the information they need.
Focused calls to action
Every page on your recruitment website should have a focused call to action. What do you want your users to do next? It's important to keep these focused on what type of recruitment your company does. It's easy to get caught up with making everything perfect, and before you know it, you've spent hours working on the content that you have completely forgotten to focus on the important calls to action. You will notice that many websites have a clear Try it now or Sign up now buttons. These are focused calls to action that are designed to get the user to take the desired action as quickly as possible. Good examples of using these on websites for recruiters might be Register your details or Send us your CV amongst others.
Be transparent about fees and services offered
A modern recruitment website is a great place to be transparent about the fees and services offered. This way, it is clear upfront what a client will pay for your services. You can also use this as an opportunity to showcase any certifications or awards your company has received. This will show your users that you are a credible and trustworthy company to work with. It's important to stay updated on the latest regulations and laws when it comes to fees and services offered on your website.
Content that is easy to find and read
Every page on your website should have clear, concise, and easy-to-read content. A good way to test this is to have someone who is unfamiliar with your company read a few pages on your website. If they have any questions or have a hard time reading it, then you know there are some things you need to change. Use subheadings and bullet points to break up long paragraphs. This will make it easier to read and break up the content so it is not so daunting. It's important to maintain consistency when it comes to your content across all pages on your website. This will make it easier for your recruiters to find the information they need, which is what they are really after.
Summary
It is important to remember that when designing a modern website for recruiters, the core functionality of the website is the most important factor. A good design will follow, but it is the functionality of the site that will make or break your website. When designing a modern website for recruiters, keep in mind that your recruiters don't care about design — they care about functionality. Building a modern, attractive recruitment website is an important part of business these days. However, it is even more important to make sure that your website is user-friendly, functional, and easy to navigate.
We have been building and developing websites for recruiters for over a decade and are proud to be the industry's leading experts in recruitment website design, recruitment technology, recruitment UX (user experience) and recruitment UI (user interfaces). If you are looking for a new website or a refresh of your current system then get in touch with us and find out how we can elevate your consultancy above your competitors.