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5 tips to writing recruitment agency website content that creates long term value

4 minute read

By Alex Mcauley on

Even in a digital world, the printed word can still have a powerful impact on readers. Content is the face of any marketing strategy, and that's especially true when it comes to content related to your recruitment agency. Your website is typically the first thing potential clients see when they Google you, so it's important to make sure that content covers all the right topics and doesn't have any spelling or grammatical errors.

Write informative and educational pieces

For many people, recruitment agencies are a necessary evil. They know that they need to hire new employees, but they also don't want to deal with the administrative or HR issues involved in doing so. For this reason, your content can be an important factor in driving new business your way. If you can write engaging and informative pieces that help people better understand the recruitment process, you'll be able to connect with clients and maybe even educate them about what their own employees are going through. By doing this, you'll be seen as a trusted partner who can help clients navigate administrative processes that they may not know very much about. Keep in mind, though, that you shouldn't just be writing articles about how to hire employees. You should also be writing pieces that provide information on how to hire the right employees for specific roles and industries.

Keep your content positive and empowering

When you're writing blog posts, articles and similar content, it's important to remember that you're not just representing your recruitment agency. You're also representing the industry itself. With that in mind, you should make an effort to keep your content positive and empowering. By highlighting the career opportunities available to people and explaining the many benefits of hiring employees from your agency, you'll be sending the message that your industry is a positive one that provides opportunities for growth, development, and advancement. Furthermore, recruitment agencies are sometimes viewed as a necessary evil that nobody wants to deal with. By providing information on how agencies can help companies, you can help to change that perception. By making the process of hiring employees a positive and empowering one, you'll be sending a message that the industry is one that many people want to deal with.

Use photos and graphics to illustrate your point

One thing that really draws people in is visuals. If you have photos or graphics that you can use to illustrate your points, it will make your content much more engaging and compelling. For example, if you want to write a blog post about the benefits of hiring remote employees, you might include a graphic showing how much time people waste commuting. If you're not a designer, you don't have to worry. There are plenty of free design sites such as Unsplash or Pexels where you can easily find assets that you can use in your content. This will not only give your content more visual appeal but will also help readers to better retain the information you're sharing with them.

Develop a regular publishing schedule

Your content doesn't have to be just one-off articles or blog posts. You can also create regular series that you publish on a set schedule. This is a great strategy to use when you want to create engaging content that has a high retention rate. One great example is a series of posts that go over different hiring scenarios. You can also use this approach to publish content that covers industry-specific topics that you would otherwise have to spend a lot of time researching. By developing a regular publishing schedule, you'll have plenty of content to share with your target audience. Plus, you'll be able to use the regular publishing schedule to pull readers back to your site regularly. This will help you to increase your website traffic and drive more leads to your recruitment agency website.

Don't forget to promote your own services

When you write blog posts and other articles related to your recruitment agency, it's tempting to focus all of your attention on the content and forget about your services. However, this is a big mistake. You can use links in your blog posts and other content to drive readers back to your site and make sure that they know about your range of services. This way, you'll be able to promote leads to your business and make sure that they're able to find the services that they need. By regularly promoting your own services and linking them to certain articles or other website pages, you can ensure that readers are aware of the full extent of your services. This will help you to generate leads that you wouldn't otherwise be able to reach.


Writing recruitment agency website content that is valuable, informative, and impactful can be a real challenge. Fortunately, there are some tips and strategies that you can use to make the process easier. By following these tips, you can create content that attracts new clients and helps you to retain the ones that you already have.

If you have any tips or tricks that you think others may find useful please get in touch with us and we'll make a best effort to include them in our articles,

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Template based recruitment website pricing

We operate a Pay Monthly solution for our recruitment platform. Pricing for this starts from £99 per month with a one off nominal setup fee of £299. This has everything you need to operate your recruitment website, including: our stellar professional website hosting, SSL certificates, daily website backups, minimal website updates and email support.

This is our preferred method of sale as it balances out the risk of a large outlay between both you and us, thus freeing cashflow to allow you to concentrate on marketing your services and growing your business.

We also offer more comprehensive monthly packages tailored to suit your needs.

Custom designed recruitment website pricing

If you would prefer a bespoke website design we can certainly accommodate your needs. Our initial build fee starts from £995. Included in your package is everything listed in the Nominal Fee Setup with the main difference being the length of your initial contract. If you would like to discuss available options please get in contact.

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