Candidate management systems are programs that help companies identify, recruit, and manage applicants. Sometimes called applicant tracking systems (ATS), these solutions help recruitment consultants sift through large volumes of resumes to find qualified candidates.

Recruitment branding refers to the message you send to prospective and current candidates and hiring managers. It can also refer to the visual language that you communicate with the candidates as well as other stakeholders like hiring managers, hiring teams, or prospective candidates.

In the absence of face-to-face contact with candidates, robust systems are a must and existing processes need to be adapted for the virtual environment. It can be more challenging to build a rapport with candidates over video because deciphering body language and non-verbal skills is difficult.