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Helpful Strategies To Improve Your Recruitment Brand

Recruitment is a competitive industry. Recruiters are competing for the same talent pool and the same number of jobs. For this reason, your recruitment brand needs to be tailored to your audience. Here are 10 strategies to improve your recruitment brand that will set you apart from other recruiters.

What is recruitment branding?

Recruitment branding refers to the message you send to prospective and current candidates and hiring managers. It can also refer to the visual language that you communicate with the candidates as well as other stakeholders like hiring managers, hiring teams, or prospective candidates. To be successful, your brand needs to speak to the needs and interests of all stakeholders whether you're recruiting new talent or bringing back some highly qualified, past-it talent. How you communicate your brand to the audience and customers is determined by the message. For this reason, an effective CTA strategy is crucial.

Know your audience

How are you different from the competition? Do you have an engaging recruitment website that shows all of your different functions or positions? Do you offer a multitude of career opportunities that are relevant to the person you are hiring for? Do you highlight anything you do that no one else does?

  • Be human - Recruiters make a good living helping people, so you need to hire professionals that are more than just a catalogue of jobs. One thing to keep in mind is that potential candidates and clients do not want to work with a robot. They need to know you are human, and the sooner they see that the better.
  • Be direct - One thing recruiters can do to help improve their recruiting brand is be direct. Give potential clients a sense of who you are, and what you want.

Use storytelling to connect to your audience

The best way to appeal to a specific audience is through storytelling. Storytelling is a great way to connect with your audience. Storytelling is effective because it is entertaining and your audience can relate to your message. Stories about personal experiences, success stories and overcoming a challenge help recruiters get the attention of their audience. They may not buy what you are selling, but they may come back for more. Set yourself apart with your appearance Your look will influence how people perceive you. You can also improve your recruitment brand by wearing colours that enhance your company and using a modern business card design to get people interested in your work.

Build an online presence

Your recruitment website is the gateway to your brand. It's important that your visitors have an enjoyable experience on your website. As a recruitment agency, you want your visitors to have a positive impression of your brand. Create a long-term marketing plan for your business that incorporates regular blog posts, industry updates and social media campaigns. These tactics should help you attract a highly qualified and engaging audience that is receptive to your brand's message. Grow your brand through research Your recruitment brand can't develop if you don't know what your brand stands for. Google Trends is an online tool that can help you find out what questions are being asked about your industry. Then, compare your search activity to the results of your competitor's search.

Use social media in the right way

It's important for recruiting to have an engaging social media presence. There are many benefits to having a vibrant social media presence. For example, one study conducted by Accenture found that candidates are most engaged on websites that offer information about work, and in social media circles where employees and colleagues post job opportunities. An important aspect of social media engagement is the development of an appropriate tone. A company with a successful social media presence should be able to engage with followers to gain meaningful relationships and improve both a candidate's and client's perception of your brand.

Stay up-to-date on industry trends, news and events

Recruiters must be in the know about the latest job trends. They should also be paying attention to social media and blog posts from recruiters who are not recruiting in the same field as them. Be transparent about your recruitment process Your aim is to produce the best candidates possible, so be transparent about how you find and screen candidates. You should be very honest about your screening process. Don't be afraid to state exactly how you go about screening candidates. Make a difference to the lives of candidates and candidates' families - Part of making a difference in the lives of candidates and candidates' families is being honest and transparent about your recruitment process.

Be authentic and transparent with your clients.

There is always a balance between honesty and deception when it comes to recruiting. Try to strike a balance and be transparent and authentic. The best recruiter is a trusted advisor to the client. The following strategies will help you build your recruitment brand by being honest, clear and transparent:

  • List all your professional certifications - Be up front with your clients about what certifications or awards you have and what they mean to you. They will see you as a thought leader and will respect you more.
  • Share what makes you unique - Everyone has their own unique skills. Sharing what you can do that no one else can will resonate with your audience. People respect people who are different.
  • Tell clients who you are as a recruiter - This will engage your clients and put an emphasis on a human connection between your cpmapny and your client.

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What clients & recruiters say about us

Exceptional service!! Nodex have been great throughout. The website and Recruitment CRM is absolutely amazing and has really helped us with the day to day running of clients and candidates. We would highly recommend Nodex to any recruitment agency looking for a website and/or CRM. 10 out of 10 (From Trust Pilot)
Global Vet Recruitment
Not only was the service exemplary, the quality of my website and CRM is outstanding. Brilliant value for money. The team at Nodex have given my business their undivided attention and care during this process. I wanted a site that was easy to use and looked slick; Nodex have delivered tremendously. The Nodex CRM is easy to use, affective and concise. I am very pleased. I would recommend Nodex in a heartbeat. Fantastic work guys, thank you very much. (From Trustpilot)
Dara Recruitment
Andrew and the Nodex team have been superb from the moment I asked for a demonstration on their CRM and i knew they would be the right business for me from them. Really easy to speak to, helpful and will go out of their way to provide first class customer service. Andrew has gone way beyond what I would normally expect and has helped me with tech issues outside of the actual Nodex products. Their CRM offers real value, easy to use and allows you to do far more than other options on the market and for a lower price! The connection with my company's website is also brilliant. I look forward to continuing to work with Nodex for the long term! (From Trust pilot)
Treasury search
A fantastic fast and easy service to use, along with a very supportive team at Nodex. Its helped spend less time on admin and more on selling. This CRM makes the workflow smarter. I would recommend it to anyone.
Global Pets Recruitment
Andrew, Alex and their team are highly knowledgeable and fully understand the needs of a recruitment business, which shows in the recruitment software they have developed. The CRM platform is very user friendly, has all the functionality that you would expect to see (if you don’t, they will design this for you) and is regularly updated. The set up / changeover process is swift and straight forward and the team are always there to support when needed.

I will be recommending Nodex to my network for anyone that is looking for a Recruitment Website or CRM.

(From Trust pilot)
Vet Seekers
Guys at Nodex are very knowledgeable, friendly and provide outstanding service. I was looking for a company to revamp our existing website, the team went through our old website and highlighted the issues that we needed to fix. They have done an excellent job in putting our new website. Would definitely recommend them to anyone looking to build a website. (From trust pilot)
Mera Peak Recruitment
When seeking a web designer for our new recruitment business, I initially approached a number of web design companies. Once I spoke to the team at Nodex, I knew straight away that they were the most knowledge company in their field. The service offered by the team at Nodex has been exceptional. They were on hand to offer advice, make adjustments and were very supportive from start to finish. I would recommend Nodex without any hesitation. Thank you!
Antella Recruitment
I had a great experience working with Nodex, they were extremely helpful from start to finish, always on hand to answer any queries or concerns. They know what they are talking about and offered some excellent advice in ways to maximise the fullest potential of my business website. The whole process was extremely efficient and the team went above and beyond in achieving my company vision. (From Trust Pilot)
Hero recruitment
We recently migrated to the Nodex CRM, taking up the opportunity to move to a nodex website as part of a fully integrated solution. Well...WE'RE DELIGHTED WE DID! Really pleased with the user experience, it has improved work efficiency no end, and the team love it. Extremely responsive support on any queries we raised. (Via trustpilot)
Orchard Recruitment
Cannot rate the guys at Nodex enough, brilliant service from start to finish. Following the initial call with Andrew we knew the guys would look after after us and we weren’t wrong. Through every step of the process we received brilliant customer service and nothing was too much bother for them. If Heineken did web design then it would be by these guys! Already onto our next website with them. (From Trustpilot)
Big Ant Group


Template based recruitment website pricing

We operate a Pay Monthly solution for our recruitment platform. Pricing for this starts from £99 per month with a one off nominal setup fee of £299. This has everything you need to operate your recruitment website, including: our stellar professional website hosting, SSL certificates, daily website backups, minimal website updates and email support.

This is our preferred method of sale as it balances out the risk of a large outlay between both you and us, thus freeing cashflow to allow you to concentrate on marketing your services and growing your business.

We also offer more comprehensive monthly packages tailored to suit your needs.

Custom designed recruitment website pricing

If you would prefer a bespoke website design we can certainly accommodate your needs. Our initial build fee starts from £995. Included in your package is everything listed in the Nominal Fee Setup with the main difference being the length of your initial contract. If you would like to discuss available options please get in contact.

Each design is quoted on a client by client basis and starts with a brief, outlining your goals and requirements.

Please note that the setup fee is dependant on theme and services / functionality required for your project. Each project is quoted on an individual basis. Please get in contact to discuss your options with one of our experts today.