Candidate management systems are programs that help companies identify, recruit, and manage applicants. Sometimes called applicant tracking systems (ATS), these solutions help recruitment consultants sift through large volumes of resumes to find qualified candidates.

Recruitment branding refers to the message you send to prospective and current candidates and hiring managers. It can also refer to the visual language that you communicate with the candidates as well as other stakeholders like hiring managers, hiring teams, or prospective candidates.