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Optimising Recruitment Agency Websites in the Post-Indeed Era

In light of Indeed's recent decision to discontinue free job advertisements, recruitment agencies face a new challenge in attracting job seekers and employers to their platforms. This shift in the job board landscape presents an opportunity for agencies to optimise their websites and fill the void left by Indeed. Here's a comprehensive guide on how recruitment agencies can enhance their online presence and become go-to destinations for job seekers and employers alike.

With Indeed's decision to discontinue free job advertisements, Google for Jobs is poised to play an increasingly crucial role in the job search ecosystem. This free service from Google could effectively fill the void left by Indeed, offering both opportunities and challenges for recruitment agencies.

Google for Jobs operates as a search feature rather than a traditional job board. When users search for jobs on Google, they're presented with a dedicated job search interface that aggregates listings from various sources, including company websites, job boards, and applicant tracking systems. This presents a significant opportunity for recruitment agencies to gain visibility without relying on paid advertising.

1. Improve Search Engine Optimisation (SEO)

With Indeed no longer dominating search results for job listings, there's an opportunity to improve your website's visibility in search engines.

  • Optimise job listings: Use relevant keywords in job titles and descriptions. Include location, industry, and key skills.
  • Create landing pages: Develop dedicated pages for popular job categories, industries, or locations.
  • Implement schema markup: Use job posting schema to help search engines understand and display your job listings more effectively.
  • Build quality backlinks: Partner with industry associations, educational institutions, and local businesses to increase your site's authority.

2. Enhance User Experience (UX)

A user-friendly website will encourage job seekers and employers to use your platform repeatedly.

  • Streamline the job search process: Implement advanced search filters and an intuitive interface.
  • Optimise for mobile: Ensure your website is fully responsive and mobile-friendly.
  • Improve page load speed: Optimise images, leverage browser caching, and minimise HTTP requests.
  • Implement easy application processes: Allow users to apply with one click or by uploading their CV directly.

3. Leverage Content Marketing

Become a valuable resource for both job seekers and employers to increase traffic and engagement.

  • Start a blog: Regularly publish articles on job search tips, industry trends, and career advice.
  • Create downloadable resources: Offer CV templates, interview guides, and hiring best practices.
  • Develop video content: Create YouTube videos or webinars on job search strategies and recruitment tips.
  • Implement a newsletter: Keep subscribers informed about new job opportunities and industry news.

4. Utilise Social Media Integration

Expand your reach and engage with your audience across multiple platforms.

  • Share job listings on social media: Automatically post new jobs to platforms like LinkedIn, Twitter, and Facebook.
  • Encourage social sharing: Add social share buttons to job listings and blog posts.
  • Engage with your audience: Respond to comments and messages promptly across all platforms.
  • Use social media advertising: Target specific demographics with job ads on platforms like LinkedIn and Facebook.

5. Implement Advanced Features

Offer unique tools and features that set your website apart from competitors.

  • Salary information: Provide salary ranges and comparisons for different roles and locations.
  • Company reviews: Allow employees to review companies, similar to Glassdoor.
  • Career path visualisation: Offer tools that show potential career progression for different roles.
  • Skills assessments: Implement online tests for job seekers to showcase their abilities to potential employers.

6. Focus on Data and Analytics

Use data to continually improve your website and services.

  • Track user behaviour: Implement tools like Google Analytics to understand how users interact with your site.
  • A/B testing: Continuously test different layouts, content, and features to optimise performance.
  • Personalisation: Use data to provide personalised job recommendations and content to users.
  • Regular reporting: Share insights with employers about the performance of their job listings and candidate engagement.

7. Build Strategic Partnerships

Collaborate with other organisations to expand your reach and offerings.

  • Partner with educational institutions: Offer exclusive listings for recent graduates or internships.
  • Collaborate with industry associations: Become the go-to job board for specific industries or professions.
  • Integrate with applicant tracking systems (ATS): Make it easy for employers to manage applications through your platform.

 

Post Indeed Era

 

Google for jobs

As mentioned above Google for jobs will inevitably play an increasingly crucial role in the job search ecosystem, almost certainly filling the void left by Indeed's insane decision to end free job advertising for recruitment agnecies.

To capitalise on Google for Jobs, recruitment agencies should focus on the following strategies:

  • Implement job posting structured data: Ensure your job listings are marked up with the appropriate schema.org vocabulary. This allows Google to understand and index your job postings accurately, increasing the likelihood of them appearing in Google for Jobs results.
  • Optimise job listings for Google's algorithm: Pay close attention to job titles, descriptions, and locations. Use clear, concise language and avoid jargon or overly creative job titles that might not match common search terms.
  • Maintain listing freshness and accuracy: Regularly update your job postings and promptly remove filled positions. Google prioritises current and accurate listings, so keeping your content up-to-date is crucial.
  • Leverage your own website: Unlike with Indeed, where jobs were hosted on their platform, Google for Jobs directs users back to your website. This means you have more control over the candidate experience and can capture valuable data directly.
  • Monitor performance: Use Google Search Console to track how your job listings are performing in Google for Jobs. This data can help you refine your strategies and improve visibility over time.

By effectively leveraging Google for Jobs, recruitment agencies can potentially reach an even wider audience than they did through Indeed. Moreover, as Google continues to refine and expand this service, recruitment agencies who optimise for it now may gain a significant competitive advantage in the evolving job search landscape.

The end of Indeed's free job postings presents a significant opportunity for recruitment agencies to step up and fill the void. By optimising your recruitment website design, focusing on user experience, leveraging content marketing, and implementing advanced features, you can create a valuable platform for both job seekers and employers. Remember, success in this new landscape will require ongoing effort, analysis, and adaptation. Stay responsive to user needs and industry trends to ensure your website remains a top destination in the competitive world of online recruitment.

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What clients & recruiters say about us

Guys at Nodex are very knowledgeable, friendly and provide outstanding service. I was looking for a company to revamp our existing website, the team went through our old website and highlighted the issues that we needed to fix. They have done an excellent job in putting our new website. Would definitely recommend them to anyone looking to build a website. (From trust pilot)
Mera Peak Recruitment
When seeking a web designer for our new recruitment business, I initially approached a number of web design companies. Once I spoke to the team at Nodex, I knew straight away that they were the most knowledge company in their field. The service offered by the team at Nodex has been exceptional. They were on hand to offer advice, make adjustments and were very supportive from start to finish. I would recommend Nodex without any hesitation. Thank you!
Antella Recruitment
Andrew and the Nodex team have been superb from the moment I asked for a demonstration on their CRM and i knew they would be the right business for me from them. Really easy to speak to, helpful and will go out of their way to provide first class customer service. Andrew has gone way beyond what I would normally expect and has helped me with tech issues outside of the actual Nodex products. Their CRM offers real value, easy to use and allows you to do far more than other options on the market and for a lower price! The connection with my company's website is also brilliant. I look forward to continuing to work with Nodex for the long term! (From Trust pilot)
Treasury search
Not only was the service exemplary, the quality of my website and CRM is outstanding. Brilliant value for money. The team at Nodex have given my business their undivided attention and care during this process. I wanted a site that was easy to use and looked slick; Nodex have delivered tremendously. The Nodex CRM is easy to use, affective and concise. I am very pleased. I would recommend Nodex in a heartbeat. Fantastic work guys, thank you very much. (From Trustpilot)
Dara Recruitment
I had a great experience working with Nodex, they were extremely helpful from start to finish, always on hand to answer any queries or concerns. They know what they are talking about and offered some excellent advice in ways to maximise the fullest potential of my business website. The whole process was extremely efficient and the team went above and beyond in achieving my company vision. (From Trust Pilot)
Hero recruitment
Cannot rate the guys at Nodex enough, brilliant service from start to finish. Following the initial call with Andrew we knew the guys would look after after us and we weren’t wrong. Through every step of the process we received brilliant customer service and nothing was too much bother for them. If Heineken did web design then it would be by these guys! Already onto our next website with them. (From Trustpilot)
Big Ant Group
A fantastic fast and easy service to use, along with a very supportive team at Nodex. Its helped spend less time on admin and more on selling. This CRM makes the workflow smarter. I would recommend it to anyone.
Global Pets Recruitment
Andrew, Alex and their team are highly knowledgeable and fully understand the needs of a recruitment business, which shows in the recruitment software they have developed. The CRM platform is very user friendly, has all the functionality that you would expect to see (if you don’t, they will design this for you) and is regularly updated. The set up / changeover process is swift and straight forward and the team are always there to support when needed.

I will be recommending Nodex to my network for anyone that is looking for a Recruitment Website or CRM.

(From Trust pilot)
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We recently migrated to the Nodex CRM, taking up the opportunity to move to a nodex website as part of a fully integrated solution. Well...WE'RE DELIGHTED WE DID! Really pleased with the user experience, it has improved work efficiency no end, and the team love it. Extremely responsive support on any queries we raised. (Via trustpilot)
Orchard Recruitment
Exceptional service!! Nodex have been great throughout. The website and Recruitment CRM is absolutely amazing and has really helped us with the day to day running of clients and candidates. We would highly recommend Nodex to any recruitment agency looking for a website and/or CRM. 10 out of 10 (From Trust Pilot)
Global Vet Recruitment

 

Template based recruitment website pricing

We operate a Pay Monthly solution for our recruitment platform. Pricing for this starts from £99 per month with a one off nominal setup fee of £299. This has everything you need to operate your recruitment website, including: our stellar professional website hosting, SSL certificates, daily website backups, minimal website updates and email support.

This is our preferred method of sale as it balances out the risk of a large outlay between both you and us, thus freeing cashflow to allow you to concentrate on marketing your services and growing your business.

We also offer more comprehensive monthly packages tailored to suit your needs.

Custom designed recruitment website pricing

If you would prefer a bespoke website design we can certainly accommodate your needs. Our initial build fee starts from £995. Included in your package is everything listed in the Nominal Fee Setup with the main difference being the length of your initial contract. If you would like to discuss available options please get in contact.

Each design is quoted on a client by client basis and starts with a brief, outlining your goals and requirements.

Please note that the setup fee is dependant on theme and services / functionality required for your project. Each project is quoted on an individual basis. Please get in contact to discuss your options with one of our experts today.