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Beginners guide to link building for your recruitment agency


Search engine optimization (SEO) is important for any business, including a recruitment agency. Improving your search engine results will make your website more visible to potential clients and job seekers. This article explains how building backlinks can help you achieve this, and also gives some tips on how to create backlinks to your recruitment website.

The benefits of backlink building are two-fold. First, it establishes your business as an expert within your field; second, it directs traffic directly to your website. In this blog post, we will walk you through the ins and outs of backlink building so that you can start improving your SEO today.

The process of backlink building is simple: you just need to create a backlink to your website from a relevant website. This can be done by submitting a link on a related forum, submitting an article on your own blog, or even contacting someone who has written about the same service that you provide and asking them if they would be willing to link to your site. The more relevant the website is, the better. In simple terms, Google and other search engines treat these links as votes and generally speaking - the better quality and quantity of relevant links your website has then then the higher it ranks in the search engines.


Using links as importance signals (votes) is a fundamentally flawed concept due to the fact that businesses or companies with the highest budgets can afford to buy or otherwise assign the most resources to gaining links regardless of whether their product, service or website is the best answer to a user query for a specific set of keywords. Unfortunately this is the shape of the online world at present and until that changes we all have to follow the march if we want our businesses to rank higher and in-turn gain more traffic from the search engines.

Link types

There are three main types of backlinks that you can build: internal links, inbound links and outbound links.

Internal links

Internal links are links that refer people directly to your recruitment website within another website. For example, if someone wanted to find out more about recruitment agencies in their area, they could search for it within Google and click on the first result; this will direct them straight to your recruitment agency's homepage. To get this result, you'll need to submit an article or post on your own blog with a relevant title; this will then direct people straight to your blog page where they can read about what makes you different from other agencies in the area.

Inbound links

Inbound links come from websites that link directly back at yours; these are usually seen when someone clicks through from one site and lands on your website. For example, if someone clicked on the recruitment agency's website in Google and landed on yours, they would be directed straight to your website. To get this result, you'll need to submit an article or post on your own blog with a relevant title; this will then direct people directly to your blog page where they can read about what makes you different from other agencies.

Outbound links

Outbound links are links that lead people away from your recruitment agency's website; these are usually seen when someone clicks through from one site and lands on another site in the directory which will then direct them back to yours. For example, if someone clicked on the recruitment agency's website in Google and landed on another site such as a job board or social media platform, they would be directed away from yours. To get this result, you'll need to submit an article or post on your own blog with a relevant title; this will then lead people away from yours but still point them back at their own website.

Although there is no specific formula for getting these results, it is important that you follow certain steps:

  1. Create a relevant title for each of the links that you submit
  2. Submit an article or post at least once a week
  3. Don't forget to submit links to your social media pages
  4. Don't forget to submit links to your website
  5. Don't forget to submit links to your Google My Business page
  6. Submit high-quality, relevant and unique content
  7. Make sure that all of your outbound marketing pages use the same URL structure as your website. This includes the title, description and keywords. For example: www.your-recruitment-agency.co.uk/out-marketing-pages (though this is not a hard and fast rule).
  8. If you use a blog platform such as WordPress or Blogger, it's usually the best place for you to post these articles; however, if you don't have one already then I'd recommend finding one that suits you best. The more people find out about what makes you different from other recruitment agencies in the area then the more likely they are going to click through from another site on their own website back onto yours. This can help boost your rankings in search engines like Google and also helps with people finding out about what makes you different from other recruitment agencies in the area, which can be vital in getting new clients.
  9. When it comes to blog posts, you need to make sure that you're not spamming your readers with too many posts. If you're only posting about once a month then people will ignore it and you'll never reach their feed. Try posting at least twice a month but we recommend at least 3 - 5 posts per month on average for maximum effect.
  10. When it comes to social media, if you don't have one already then we highly recommend signing up for a free account with Twitter or Facebook and start using those accounts as much as possible (or at least try to). It's one of the best ways that people can find out about what makes your recruitment agency different from others in the area so get involved! You can also use these accounts to advertise your vacancies on them. Just remember that you want to make sure that you're using the right hashtags so that people will find you in search engines.
  11. Don't forget to keep your blog updated with fresh content. If you write a blog post then you need to make sure that you update it at least once every two weeks. This is crucial as it shows that you're actively involved in what your doing and helps to keep people interested in what your doing.
  12. If people are looking for a new recruitment agency then they'll often use Google or Google Maps to find one, so why not add a link to your website onto Google Maps? This is super easy as it only takes 5 minutes, but it can help thousands of people find out about what makes your recruitment agency different from others so don't underestimate the power of this!
  13. Finally, if someone leaves a review about how great an experience they had with your recruitment agency then make sure that you respond to them. They might not have chosen to leave a review if they didn't have an amazing experience with their recruiter or if they didn't get the job, so responding will help them feel like the recruiter took their feedback seriously and helped them out when they needed it most.

Closing thoughts

This article is not meant to be a bible of link building, instead it seeks to give a beginners guide to building links for your recruitment agency. There are many ways to build links and market your services to attract fresh talent and clients to your recruitment consultancy. There are many tactics you can employ to generate links - all of which you can do yourself without paying anyone else to do it. We advise all of our clients why and how to link build in various ways. It is important to us they succeed in their recruitment business because if nothing else; our clients continued success means our continued success.

If you or your business is in the market for a new industry leading recruitment web design, recruitment CRM or job board software please get in touch today to discuss your project

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What clients & recruiters say about us

Exceptional service!! Nodex have been great throughout. The website and Recruitment CRM is absolutely amazing and has really helped us with the day to day running of clients and candidates. We would highly recommend Nodex to any recruitment agency looking for a website and/or CRM. 10 out of 10 (From Trust Pilot)
Global Vet Recruitment
Andrew, Alex and their team are highly knowledgeable and fully understand the needs of a recruitment business, which shows in the recruitment software they have developed. The CRM platform is very user friendly, has all the functionality that you would expect to see (if you don’t, they will design this for you) and is regularly updated. The set up / changeover process is swift and straight forward and the team are always there to support when needed.

I will be recommending Nodex to my network for anyone that is looking for a Recruitment Website or CRM.

(From Trust pilot)
Vet Seekers
Cannot rate the guys at Nodex enough, brilliant service from start to finish. Following the initial call with Andrew we knew the guys would look after after us and we weren’t wrong. Through every step of the process we received brilliant customer service and nothing was too much bother for them. If Heineken did web design then it would be by these guys! Already onto our next website with them. (From Trustpilot)
Big Ant Group
Andrew and the Nodex team have been superb from the moment I asked for a demonstration on their CRM and i knew they would be the right business for me from them. Really easy to speak to, helpful and will go out of their way to provide first class customer service. Andrew has gone way beyond what I would normally expect and has helped me with tech issues outside of the actual Nodex products. Their CRM offers real value, easy to use and allows you to do far more than other options on the market and for a lower price! The connection with my company's website is also brilliant. I look forward to continuing to work with Nodex for the long term! (From Trust pilot)
Treasury search
We recently migrated to the Nodex CRM, taking up the opportunity to move to a nodex website as part of a fully integrated solution. Well...WE'RE DELIGHTED WE DID! Really pleased with the user experience, it has improved work efficiency no end, and the team love it. Extremely responsive support on any queries we raised. (Via trustpilot)
Orchard Recruitment
A fantastic fast and easy service to use, along with a very supportive team at Nodex. Its helped spend less time on admin and more on selling. This CRM makes the workflow smarter. I would recommend it to anyone.
Global Pets Recruitment
I had a great experience working with Nodex, they were extremely helpful from start to finish, always on hand to answer any queries or concerns. They know what they are talking about and offered some excellent advice in ways to maximise the fullest potential of my business website. The whole process was extremely efficient and the team went above and beyond in achieving my company vision. (From Trust Pilot)
Hero recruitment
Guys at Nodex are very knowledgeable, friendly and provide outstanding service. I was looking for a company to revamp our existing website, the team went through our old website and highlighted the issues that we needed to fix. They have done an excellent job in putting our new website. Would definitely recommend them to anyone looking to build a website. (From trust pilot)
Mera Peak Recruitment
Not only was the service exemplary, the quality of my website and CRM is outstanding. Brilliant value for money. The team at Nodex have given my business their undivided attention and care during this process. I wanted a site that was easy to use and looked slick; Nodex have delivered tremendously. The Nodex CRM is easy to use, affective and concise. I am very pleased. I would recommend Nodex in a heartbeat. Fantastic work guys, thank you very much. (From Trustpilot)
Dara Recruitment
When seeking a web designer for our new recruitment business, I initially approached a number of web design companies. Once I spoke to the team at Nodex, I knew straight away that they were the most knowledge company in their field. The service offered by the team at Nodex has been exceptional. They were on hand to offer advice, make adjustments and were very supportive from start to finish. I would recommend Nodex without any hesitation. Thank you!
Antella Recruitment


Template based recruitment website pricing

We operate a Pay Monthly solution for our recruitment platform. Pricing for this starts from £99 per month with a one off nominal setup fee of £299. This has everything you need to operate your recruitment website, including: our stellar professional website hosting, SSL certificates, daily website backups, minimal website updates and email support.

This is our preferred method of sale as it balances out the risk of a large outlay between both you and us, thus freeing cashflow to allow you to concentrate on marketing your services and growing your business.

We also offer more comprehensive monthly packages tailored to suit your needs.

Custom designed recruitment website pricing

If you would prefer a bespoke website design we can certainly accommodate your needs. Our initial build fee starts from £995. Included in your package is everything listed in the Nominal Fee Setup with the main difference being the length of your initial contract. If you would like to discuss available options please get in contact.

Each design is quoted on a client by client basis and starts with a brief, outlining your goals and requirements.

Please note that the setup fee is dependant on theme and services / functionality required for your project. Each project is quoted on an individual basis. Please get in contact to discuss your options with one of our experts today.