How to Boost Your Recruitment Agency's SEO and Attract More Candidates

By Linda Besforth in Help and Advice on March 19th 2025

Have you ever wondered why some recruitment agencies consistently top Google searches, while others struggle to appear on page five? You're not alone. In an industry that thrives on connections, being visible online is essential for a recruitment agency. Fortunately, improving your agency's SEO (Search Engine Optimisation) isn't something reserved only for the tech savvy. Let's demystify SEO with practical, actionable tips to help your recruitment agency climb those rankings and attract more high-quality candidates.

Why SEO Matters More Than Ever

Before diving into the how-to, let's briefly consider why SEO should matter to recruitment professionals. Candidates today don't just rely on job boards or word-of-mouth they hit Google. Whether searching finance recruitment London or IT jobs Manchester, if your agency isn't on that first page, you're essentially invisible. Imagine SEO as your digital shop window make it appealing, clear, and easy to find.

Understand What Your Candidates Are Searching For

It all starts with knowing your audience. Sounds obvious, doesn't it? Yet, you'd be surprised how many agencies overlook keyword research. Tools like Google Keyword Planner or SEMrush are brilliant for this, helping you uncover exact phrases candidates are using. Don't just guess dig deep into the data.

For instance, a recruitment consultant I worked with realised that candidates were searching for 'remote marketing jobs' rather than 'home-based marketing roles.' By simply tweaking their job titles and content, applications shot up nearly 30% in a month.

Create Relevant, Quality Content Regularly

You've probably heard 'content is king,' but let's move beyond clichés. What exactly counts as good content?

Well written blogs addressing genuine candidate queries, industry insights, interview tips, CV building guides, or even a humorous take on workplace trends all fit the bill. Think of what you'd personally enjoy reading. If it's engaging to you, chances are it'll resonate with candidates.

Consistency also counts. Updating your site weekly signals to search engines and more importantly, candidates that you're active and knowledgeable.

Optimise Your Website's Technical SEO

Yes, this is the bit most people dread. But bear with me, because technical SEO doesn't have to be scary. It boils down to ensuring your website loads quickly, is mobile-friendly (essential, since most job searches now happen on smartphones), and is easy to navigate.

Imagine you're a candidate. Would you stick around on a site taking ages to load? Probably not. Google notices that too, penalising slow-loading websites. Quick fixes like compressing images, streamlining navigation, and ensuring pages load in under two seconds can drastically improve rankings and candidate satisfaction.

Leverage Local SEO

Local SEO is a goldmine recruitment agencies often overlook. If your agency specialises in particular cities or regions, make sure this is clearly reflected online. Include your location prominently in your site's metadata, page content, and URLs. Also, get your agency listed on Google My Business it's free, easy, and incredibly effective.

A recruiter in Leeds recently shared that after optimising for local searches, their website traffic from candidates in the Yorkshire area doubled in just three months. These small tweaks can genuinely deliver big wins.

Engage with Candidates on Social Media

Google increasingly recognises social signals so your LinkedIn posts, tweets, or Instagram interactions all indirectly boost your SEO. But beyond that, social media is invaluable for building relationships and demonstrating your agency's expertise.

Don't just broadcast jobs. Post insightful, relatable content that sparks conversations. An agency owner once told me they secured one of their largest candidate pools simply through engaging content on LinkedIn, not paid adverts.

Measure, Adjust, and Grow

Finally, keep an eye on what's working (and what's not). Free tools like Google Analytics can help you track where your candidates are coming from, what they're clicking, and crucially, where they drop off. Don't be disheartened if things don't skyrocket overnight SEO is about steady growth. Test, tweak, and then test again.

Final Thoughts

SEO isn't just about getting more candidates it's about attracting the right candidates. Those genuinely interested, qualified, and ready to engage with your agency. Put these steps into action and you'll build a stronger online presence, attract more talent, and ultimately make your recruitment agency the first choice for candidates.

So, are you ready to step into the spotlight? If you are and you don't have the time to put our suggestions in to practice please feel free to reach out to us and we can implement them for you.

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Exceptional service!! Nodex have been great throughout. The website and Recruitment CRM is absolutely amazing and has really helped us with the day to day running of clients and candidates. We would highly recommend Nodex to any recruitment agency looking for a website and/or CRM. 10 out of 10 (From Trust Pilot)
Global Vet Recruitment

Andrew and the Nodex team have been superb from the moment I asked for a demonstration on their CRM and i knew they would be the right business for me from them. Really easy to speak to, helpful and will go out of their way to provide first class customer service. Andrew has gone way beyond what I would normally expect and has helped me with tech issues outside of the actual Nodex products. Their CRM offers real value, easy to use and allows you to do far more than other options on the market and for a lower price! The connection with my company's website is also brilliant. I look forward to continuing to work with Nodex for the long term! (From Trust pilot)
Treasury search

We recently migrated to the Nodex CRM, taking up the opportunity to move to a nodex website as part of a fully integrated solution. Well...WE'RE DELIGHTED WE DID! Really pleased with the user experience, it has improved work efficiency no end, and the team love it. Extremely responsive support on any queries we raised. (Via trustpilot)
Orchard Recruitment

A fantastic fast and easy service to use, along with a very supportive team at Nodex. Its helped spend less time on admin and more on selling. This CRM makes the workflow smarter. I would recommend it to anyone.
Global Pets Recruitment

Andrew, Alex and their team are highly knowledgeable and fully understand the needs of a recruitment business, which shows in the recruitment software they have developed. The CRM platform is very user friendly, has all the functionality that you would expect to see (if you don’t, they will design this for you) and is regularly updated. The set up / changeover process is swift and straight forward and the team are always there to support when needed.

I will be recommending Nodex to my network for anyone that is looking for a Recruitment Website or CRM.

(From Trust pilot)
Vet Seekers

When seeking a web designer for our new recruitment business, I initially approached a number of web design companies. Once I spoke to the team at Nodex, I knew straight away that they were the most knowledge company in their field. The service offered by the team at Nodex has been exceptional. They were on hand to offer advice, make adjustments and were very supportive from start to finish. I would recommend Nodex without any hesitation. Thank you!
Antella Recruitment

Not only was the service exemplary, the quality of my website and CRM is outstanding. Brilliant value for money. The team at Nodex have given my business their undivided attention and care during this process. I wanted a site that was easy to use and looked slick; Nodex have delivered tremendously. The Nodex CRM is easy to use, affective and concise. I am very pleased. I would recommend Nodex in a heartbeat. Fantastic work guys, thank you very much. (From Trustpilot)
Dara Recruitment

Cannot rate the guys at Nodex enough, brilliant service from start to finish. Following the initial call with Andrew we knew the guys would look after after us and we weren’t wrong. Through every step of the process we received brilliant customer service and nothing was too much bother for them. If Heineken did web design then it would be by these guys! Already onto our next website with them. (From Trustpilot)
Big Ant Group

Guys at Nodex are very knowledgeable, friendly and provide outstanding service. I was looking for a company to revamp our existing website, the team went through our old website and highlighted the issues that we needed to fix. They have done an excellent job in putting our new website. Would definitely recommend them to anyone looking to build a website. (From trust pilot)
Mera Peak Recruitment

I had a great experience working with Nodex, they were extremely helpful from start to finish, always on hand to answer any queries or concerns. They know what they are talking about and offered some excellent advice in ways to maximise the fullest potential of my business website. The whole process was extremely efficient and the team went above and beyond in achieving my company vision. (From Trust Pilot)

Hero recruitment

Template based recruitment website pricing

We operate a Pay Monthly solution for our recruitment platform. Pricing for this starts from £129 per month with a one off nominal setup fee of £499. This has everything you need to operate your recruitment website, including: our stellar professional website hosting, SSL certificates, daily website backups, minimal website updates and email support.

This is our preferred method of sale as it balances out the risk of a large outlay between both you and us, thus freeing cashflow to allow you to concentrate on marketing your services and growing your business.

We also offer more comprehensive monthly packages tailored to suit your needs.

Custom designed recruitment website pricing

If you would prefer a bespoke website design we can certainly accommodate your needs. Our initial build fee starts from £995. Included in your package is everything listed in the Nominal Fee Setup with the main difference being the length of your initial contract. If you would like to discuss available options please get in contact.

Each design is quoted on a client by client basis and starts with a brief, outlining your goals and requirements.

Please note that the setup fee is dependant on theme and services / functionality required for your project. Each project is quoted on an individual basis. Please get in contact to discuss your options with one of our experts today.