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Mobile friendly e-commerce and why it is important

Nowadays more browsing is done on mobile devices than on regular desktops or laptops, this has been the case for the last couple of years since the ubiquity of mobile devices went rocketing into the stratosphere and it still doesn't show signs of slowing any time soon.

These days if you want to succeed in an online business with a shop front you need not only a mobile friendly website but a mobile optimised website. What do I mean by mobile optimised I hear you ask?

This phrase can mean different things to different people. To some it might mean a website that is heavily optimised to be aesthetically pleasing on mobile devices, to others it might be a trimmed version of the full website designed specifically for smaller devices. For nodex it means a few things:

  1. A great looking website across ALL devices
  2. Limited functionality impact when scaling up and down through device resolutions
  3. Optimised markup, Javascript, CSS as to not impact the lesser resources of mobile devices compared to their desktop counterparts.
  4. HiDPi/Hi resolution images sometimes known as retina ready images that make products, advertising and decorations look impressive.

A great looking website

For me personally when I visit a website I really take note of the effort that has gone into the design and development of the experience, perhaps this is the developer in me but this goes a long way into whether I make a purchase on the site. An example of this might be that if I go to a website and it doesn't look or feel secure (you know the ones) then I am very likely to leave and go elsewhere, this is often compounded by bad design choices because to me if a company cannot be bothered to make an effort with their own website then they probably don't care about me or my business in a way that gives me any confidence in their brand, company or ability to fulfil my order and treat me properly as a customer. Ask yourself the question that if you had two websites, one that looked amazing, worked across devices, felt secure and one that did not, which one are you more likely to use? We have done surveys on this and the results speak for themselves, mostly this is an unconscious decision that our brain makes for us but this is what it boils down to is does the site feel right or wrong.

Limited functionality impact

A tricky one to get right. As screen sizes scale down the screen real estate (what screen is available) becomes less and less, this often means that certain functionality is dropped and other functions prioritised. I've seen mixed results with this - i.e. where mobile friendliness was an afterthought that was tagged on at the end when the designer realised it was a problem! To overcome this major problem heavy testing and years of experience come into play I/e knowing what does and doesn't work as resolutions change, what is and isn't needed immediate functionality and also link / button sizes after all our users will be using fingers and thumbs and not a mouse pointer!

Optimised markup, javascript, CSS

A very often overlooked part of a great mobile experience is optimised markup, javascript and CSS. Starting with markup, it is detrimental to the performance of a website to have lots and lots of elements, certainly lots of nested elements, this is due to the rendering engine of the device having to resolve all children, parents, siblings and so on in the DOM tree to perform a render, this process is both CPU and RAM intensive and mobile devices tend to have less powerful and less RAM than their desktop counterparts making the process slower.

Optimising javascript seems a silly task as surely all developers write the most efficient methods that they can right? WRONG! Quite often developers are on a tight deadline and rush through projects, choosing to use third party scripts and libraries that were not intended for the task at hand and thus are NOT optimised for the task at hand.

Much like the rendering engine must resolve all DOM nodes to render a page, the javascript engine must download, parse and evaluate the scripts on a page, again this process takes both CPU and RAM resources so it stands to reason that the smaller or more optimised the code then the less resources it takes. Quite often inexperienced developers don't take this into account, or they're simply following another inexperienced developers method they found on stackoverflow or something!

Optimising CSS. I am not going to delve into the reasons why this is a must as it would require a whole other post but suffice it to say that optimised CSS is required for a great mobile experience. It seems silly, and, I see it on a daily basis that developers (us included sometimes) write CSS directives for ease of use and not computation. What allows nodex to do this with little impact is all the other optimisations we enforce when designing and building websites which keeps them loading in the top 1-5% of the world, but I digress...

As an avid programmer and streamer I watch a lot of other developers and designers building systems and it's baffling how few of them know how CSS is rendered. I remember a discussion with someone once who supposedly had around 8 years experience as a front end developer and he was trying to tell me that CSS is not read bottom to top and right to left, he was adamant that long, nested CSS selectors were as performant as was possible, even after explaining with overwhelming documentation and evidence the developer would not listen to reason. Why am I telling you this? Well it's simple really, this developer was not an edge case he was part of the norm which is one of a mix of arrogance and ignorance. Now don't get me wrong arrogance is fine if you have something to back it up with but when your back up to it is because I said so then only ONE person suffers and it's usually the end user such as you or I. The moral of that little tidbit is to make sure your developer knows what they are doing!

HiDPi / Retina images

Having your images look crisp on mobile devices is more often than not overlooked on websites. I've lost track of how many websites I visit on my iPhone where the images are blurred, pixilated or otherwise BAD! In this day and age there really is no excuse for bad imagery, even our smartphones are equipped with exceptional cameras. Loading hi resolution images on a website is extremely trivial these days, often requires no extra latency on the initial page load and certainly makes the page more appealing and look a hell of a lot better

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What clients & recruiters say about us

Cannot rate the guys at Nodex enough, brilliant service from start to finish. Following the initial call with Andrew we knew the guys would look after after us and we weren’t wrong. Through every step of the process we received brilliant customer service and nothing was too much bother for them. If Heineken did web design then it would be by these guys! Already onto our next website with them. (From Trustpilot)
Big Ant Group
Not only was the service exemplary, the quality of my website and CRM is outstanding. Brilliant value for money. The team at Nodex have given my business their undivided attention and care during this process. I wanted a site that was easy to use and looked slick; Nodex have delivered tremendously. The Nodex CRM is easy to use, affective and concise. I am very pleased. I would recommend Nodex in a heartbeat. Fantastic work guys, thank you very much. (From Trustpilot)
Dara Recruitment
I had a great experience working with Nodex, they were extremely helpful from start to finish, always on hand to answer any queries or concerns. They know what they are talking about and offered some excellent advice in ways to maximise the fullest potential of my business website. The whole process was extremely efficient and the team went above and beyond in achieving my company vision. (From Trust Pilot)
Hero recruitment
Exceptional service!! Nodex have been great throughout. The website and Recruitment CRM is absolutely amazing and has really helped us with the day to day running of clients and candidates. We would highly recommend Nodex to any recruitment agency looking for a website and/or CRM. 10 out of 10 (From Trust Pilot)
Global Vet Recruitment
Andrew, Alex and their team are highly knowledgeable and fully understand the needs of a recruitment business, which shows in the recruitment software they have developed. The CRM platform is very user friendly, has all the functionality that you would expect to see (if you don’t, they will design this for you) and is regularly updated. The set up / changeover process is swift and straight forward and the team are always there to support when needed.

I will be recommending Nodex to my network for anyone that is looking for a Recruitment Website or CRM.

(From Trust pilot)
Vet Seekers
Andrew and the Nodex team have been superb from the moment I asked for a demonstration on their CRM and i knew they would be the right business for me from them. Really easy to speak to, helpful and will go out of their way to provide first class customer service. Andrew has gone way beyond what I would normally expect and has helped me with tech issues outside of the actual Nodex products. Their CRM offers real value, easy to use and allows you to do far more than other options on the market and for a lower price! The connection with my company's website is also brilliant. I look forward to continuing to work with Nodex for the long term! (From Trust pilot)
Treasury search
We recently migrated to the Nodex CRM, taking up the opportunity to move to a nodex website as part of a fully integrated solution. Well...WE'RE DELIGHTED WE DID! Really pleased with the user experience, it has improved work efficiency no end, and the team love it. Extremely responsive support on any queries we raised. (Via trustpilot)
Orchard Recruitment
Guys at Nodex are very knowledgeable, friendly and provide outstanding service. I was looking for a company to revamp our existing website, the team went through our old website and highlighted the issues that we needed to fix. They have done an excellent job in putting our new website. Would definitely recommend them to anyone looking to build a website. (From trust pilot)
Mera Peak Recruitment
A fantastic fast and easy service to use, along with a very supportive team at Nodex. Its helped spend less time on admin and more on selling. This CRM makes the workflow smarter. I would recommend it to anyone.
Global Pets Recruitment
When seeking a web designer for our new recruitment business, I initially approached a number of web design companies. Once I spoke to the team at Nodex, I knew straight away that they were the most knowledge company in their field. The service offered by the team at Nodex has been exceptional. They were on hand to offer advice, make adjustments and were very supportive from start to finish. I would recommend Nodex without any hesitation. Thank you!
Antella Recruitment


Template based recruitment website pricing

We operate a Pay Monthly solution for our recruitment platform. Pricing for this starts from £99 per month with a one off nominal setup fee of £299. This has everything you need to operate your recruitment website, including: our stellar professional website hosting, SSL certificates, daily website backups, minimal website updates and email support.

This is our preferred method of sale as it balances out the risk of a large outlay between both you and us, thus freeing cashflow to allow you to concentrate on marketing your services and growing your business.

We also offer more comprehensive monthly packages tailored to suit your needs.

Custom designed recruitment website pricing

If you would prefer a bespoke website design we can certainly accommodate your needs. Our initial build fee starts from £995. Included in your package is everything listed in the Nominal Fee Setup with the main difference being the length of your initial contract. If you would like to discuss available options please get in contact.

Each design is quoted on a client by client basis and starts with a brief, outlining your goals and requirements.

Please note that the setup fee is dependant on theme and services / functionality required for your project. Each project is quoted on an individual basis. Please get in contact to discuss your options with one of our experts today.